Sisense: Unleashing the Power of Visual Analytics

Amir Orad, CEO In the present business landscape, ‘data’ has become the secret harpoon of success for any enterprise. The world today witnesses an exponential rise in abstract dataflow from untapped, unstructured sources such as imagery, social media channels, news feeds, emails, journals, blogs, sounds, and videos. In order to stay ahead of the competition, organizations must harness this data and turn it into actionable insights. Despite such potential, implementation of superior data analytics solutions among businesses takes a backseat. “Whether the solution takes too long to implement, or the tools are too difficult to use, incorporating data analytics in today’s complex business workflow is a challenge,” says Amir Orad, CEO of Sisense. Together with that, what frequently holds back an enterprise from becoming a true data-driven business is lack of well-vetted data scientists for performing and interpreting sophisticated data analytics. This is what drove Sisense to build a business intelligence solution that is simple to use and easy to comprehend. Sisense simplifies business analytics by reducing the reliance on scarce, specialized IT skills and empowering individual business users. Highlighting the value proposition of the company, Orad remarks, “Data is complex, but getting the answers you need shouldn’t be.”

Founded in 2004, Sisense’s goal is to revolutionize the way people use data. The company advocates that analytics should no longer be a rarified realm of data scientists. Today, business users need the ability to instantly discover important insights and rapidly take informed and data-driven action. Thus, there should be a business intelligence solution that can enable even the non-technical users to access and interpret critical business insights. Sisense’s data analytics software is crafted by precisely keeping those thoughts in mind. “We empower business users to independently manage, analyze, and visualize complex data quickly and cost-effectively, regardless of their technical ability,” says Orad.

Simplifying Business Analytics for Complex Data

With a focus on redefining every aspect of analytics, Sisense offers swift data preparation, advanced analytics, and intuitive visual reports. This makes it easy for anyone (non-IT personnel) to discover insights from a data source, of any size. Sisense’s technology is specifically built to simplify business analytics for complex data and optimize the speed at which a company handles large data sets, thereby eliminating many steps in data preparation and easing the burden of business analytics for organizations. “Our pioneering Single Stack technology fuses all the elements of a business analytics solution, from data preparation to data management, analytics, and visualization, into a single, efficient software solution,” says Orad. With the help of this, Sisense’s comprehensive analytics solution offers different tools for aggregating, compacting, and indexing data under one platform, thereby eliminating the patchwork of multiple tools that are typically needed to analyze complex data.


With the help of interactive web-based dashboards, Sisense ensures that a business executive can easily grasp information in the most meaningful way


Moreover, Orad emphasizes that the quality of business intelligence largely depends on the quality of the data. “Data quality is seldom perfect to start with, and the more data and sources you want to use, the more upfront work will be needed to achieve good quality,” mentions Orad. More often than not, data preparation can take up to 80 percent of the total time needed to produce viable data analytics. Besides, most of the time, the company’s data resources are fragmented and in silos, which adds to the burden. To solve this problem, Sisense, with the help of their data preparation software Data Mash-up, accelerates the process and brings major savings in time and resources for a company. Sisense’s intuitive and comprehensive tool automates data preparation, “hence there is no need for data professionals with advanced coding skills,” says Orad. He further highlights that in an effort to prepare data of good quality, Sisense connects all data sources with a “granular row level join.” This retains all the details stored in each cell as well as the logical connections between them. A business user can then perform unlimited calculations and data explorations on the fly at a summary or detailed level. At the same time, to alleviate the challenges of data silos, Sisense offers a single data repository called ElastiCube. Instead of juggling multiple data extracts, this centralization ensures that users always work with the same version of data. In a nutshell, Sisense ascertains that each piece of information is accurate and of the highest quality.

Experience Data Visually in Real-Time

The true essence of Sisense’s data analytics software lies in its ability to empower even the most non-technical user to access data through interactive dashboards and build extensive business intelligence reports. Sisense is able to achieve this through their variety of dashboard widgets that pinpoint the best visualization for the data, such as geographical maps, gauges to measure KPIs, line charts to determine trends, scatter plots to see correlations, and pie charts for clear comparisons. “Rather than trying to analyze a long list of numbers in rows and columns, we make data easy to digest by allowing anyone to crunch large data sets and visualize it with beautiful pictures, graphs, charts, and maps—all in a single dashboard,” remarks Orad. A user can also customize the dashboard layout with easy drag-and-drop features to place each widget exactly where they want for optimal representation. “Adding or removing any widget and filter from the dashboard is only a click away,” remarks Orad.
“With the help of interactive web-based dashboards, Sisense ensures that a business executive can easily grasp information in the most meaningful way with advanced capabilities to filter insights with the numerous data visualization tools. For each visual you build, you can drill down to its underlying report to see the smallest detail as well as combine multiple views to illuminate the bigger picture,” explains Orad. Furthermore, the user can also easily change the query by clicking a section of the graph or chart.

Describing the potency of Sisense’s innovative data analytics solution, Orad says, “We use the 10×100 analogy to explain how powerful our technology truly is.” In simple terms, this means, Sisense business analytics software enables users to analyze 100 times more data at 10 times the speed of current in-memory solutions, all while supporting thousands of queries. The secret behind this lightning pace is Sisense’s avant-garde In-Chip™ technology, which leverages modern CPUs to optimize the speed of the software. Utilizing this technology, Sisense can process hundreds of millions of rows using low cost, commodity hardware.

Apart from the blazing speed offered by the software, Sisense also ensures that the user does not have to bother if the data used for analysis is up-to-date or not. “Any update in the information is immediately reflected in the dashboard, so when a user wants to take additional or real-time analytics data into consideration, they don’t need to build a dashboard from scratch,” says Orad.

Real-Time Reporting for Millions of Users

Elucidating a case in point, Orad talks about one of their clients, Wix.com, a leading cloud-based website development platform. Wix grew rapidly from a small startup to a market-dominating company with over a hundred million users. Thus, interpreting user data correctly had become an integral part of their plan to stay competitive. To keep up with the demands and improve their efficiency, the team needed a way to generate reports on the fly, whether that was to track how well a particular marketing campaign was doing, or spot changes in how users were using the products in real-time. This meant that they needed a system that non-technical employees, including management professionals, could use without having to go through IT every time they wanted to run a query. Wix tested a whole bunch of different BI solutions, but the company struggled to find a system that was flexible and fast enough to suit its needs. Eventually, the team discovered Sisense. Thanks to the combination of Sisense’s columnar database schema and in-memory technology, Wix could work with the high-volume data streams created by their clients, without slowing them down or requiring them to invest in expensive, large-scale IT infrastructure to process it. The result is, today, Wix is able to stay on top of trends in customer behavior and marketing campaigns.

What Lies Ahead

“One of the things that makes us successful today is our unique subscription-based business model for our end-to-end, agile BI platform,” says Orad. This approach allows Sisense’s clients to achieve quick scalability without burdening the company’s existing IT capabilities. As the business market evolves, reinforcing the importance of smarter, faster data-driven decisions, Orad is confident that their leading-edge, user-friendly visual data analytics solution will continue to remain a driving force behind their success in the business landscape.

Company
Sisense

Headquarters
New York CIty, NY

Management
Amir Orad, CEO

Description
Sisense business analytics software covers the full scope of data analysis, from data preparation to visualization, without the need to invest in additional tools or manpower

Whitepapers of Sisense